Background What Is A Keyword Search Tool
SpyFu is among the feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy application options . What Is A Keyword Search Tool
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its own ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to observe how results differed between every one of my competitors. The five key words that I used were internet shopping , digital advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might hunt for (including publishers such as PCMag) and to find related search results and vulnerable competition sites.
I discovered that after conducting searches in my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword is worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, status background, backlinks, keyword group, and SERP analysis. That is just for one key word showing how SpyFu will arguably the most granular investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I got the exact same level of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro equally provide a much more comprehensive breakdown in this respect. SpyFu focuses on price, which might or may not be significant to your business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. However, for advertisers and digital marketers, SpyFu can be a gold mine. What Is A Keyword Search Tool
With SpyFu Kombat you can look at overlapping and site specific key words To get up to 3 sites. For your PPC version you may also see a chart which goes over a span of a couple years demonstrating that the general number of keywords being bid on by all 3 sites. You can also rollover the graph to find key words specific to just two of the sites if you feel the 3rd site might not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you that the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you that the Keywords in whatever bucket you click, towards the right of this chart. It is possible to see and download those keywords for your use. As you can see I’m on the ads tab however, the options are comparable once you click the natural tab (on the upper box, the natural one at the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you a good idea of which of the bigger sites are more to the PPC or SEO aspect of things which can be a good barometer to look in if you chance to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories What Is A Keyword Search Tool
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the table are either the keyword you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of this table you can then add chosen key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This basically acts the same way as a key word search: You enter keywords and industries, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with this website’s monthly ad budget and contact information that may be exported into lead management system or your CRM. I’d like to see SpyFu proceed a step further with this and integrate its SEO lead lists straight using a stage like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest any other optimization product I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word . The templates can be downloaded by users in the SpyFu site and upload into a AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the greatest and only example in this roundup of SEO-focused PM.
There is also You start monitoring that reports back with domain rankings and keyword ranking changes and’ve identified. Using the webpage, I was also able to set up custom SEO reports in a few simple measures: Enter a domain name then choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words picked up to five opponents’ URLs, and then was given the choice to run either a one time report or a recurring report.
That Type of analysis is another area in which SpyFu stands outside, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument built an interactive information visualization which showed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that will help ways for one to acquire an SEO edge on the competition. What Is A Keyword Search Tool
With the SEO functionality of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this platform, you can view time-of-day traffic segments, and behavior.
Keyword Ad History
You will be shown by Advertisement History, through color coded bars, how often the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and reveals that a year’s worth of information up front.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the ad history of the key word”, plain and simple. Normally, if you see a keyword being promoted on by a PPC advertiser that is fantastic consistent then you can look to employ that advertisement copy technique to some market of that keyword. If I had been advertisements for”resorts in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for that main/core key word”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Ad History History of a specific domain.
This instrument is useful in Taking a Look at keywords Which Have Been successful for Your opponents (or bigger players on your market ) and which ones they tried and abandoned (which could be ones for you to avoid from the gate). All of this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter by CPC, look volume, and you can exclude keywords.
For me personally, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search tool versus a keyword search tool. What Is A Keyword Search Tool
Pricing and Strategies
As I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All programs come with an unlimited number of competitor/domain comparison search results , key word group, backlink, and domain name combined with data export. The functionality that you get with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, along with the search volumes make the tool much more appealing for research that is keyword that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed its pricing since our review, making it attractive to SMBs.
I find that their tools useful for research. I don’t use Their Keyword Smart Search explained above but the amount of information that They provide (in a simple fashion) in the price points that they give is very A combination that is nice. SpyFu makes its way into my toolbox on just about Each undertaking. What Is A Keyword Search Tool