Intro What Is Competitor Research
SpyFu is among the feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool choices along with their own search tool. What Is Competitor Research
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this review we’re focusing on its ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and management capabilities are built in throughout SpyFu, however I began from the Keyword Research tab.
When testing each instrument, I used the same set of five Keywords to see how outcomes differed between each of my competitors. Were electronic marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (such as publishers like PCMag) and to discover associated search results and vulnerable competition sites.
I found that after conducting searches in my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is only for a single key word question, showing SpyFu will the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I got the same degree of cost breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Pro both provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. What Is Competitor Research
With SpyFu Kombat you can look at overlapping and website Certain keywords For up to 3 websites. For the PPC version you can also find a graph which goes back over a period of a few years showing the overall number of key words being bid on by all three sites. You can also rollover the graph to find keywords specific to just 2 of those websites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of the websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. You can see and download those keywords for your own use. As you can see I’m on the advertisements tab but the options are similar when you click on the organic tab (on the top box, the organic one at the underside shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic search phrases + PPC ad budget should also give you a good idea of which of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to look at if you chance to be focusing on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories What Is Competitor Research
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are the keyword you have researched and grouped yourself, or top keyword class tips from SpyFu. At the top right of this desk you can then add chosen keywords for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This acts the exact same way as a keyword search: You enter a place, businesses and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with this site’s monthly ad budget and available contact information that can be exported to your CRM or lead management system. I’d love to view SpyFu proceed a step farther with this and incorporate its SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups . The templates can be downloaded by users in the SpyFu site and then upload to a AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new job. It is the only and best example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and begin tracking that reports back with domain positions and keyword position changes. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose if to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords in a field, picked up to five competitors’ URLs, and then was given the option to run either a report or a recurring monthly report.
This Type of aggressive analysis is just another area where SpyFu stands out, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive information visualization which revealed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that will help unearth ways to gain an SEO advantage on your competitors. What Is Competitor Research
Together with the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
Ad History will show you, via color coded bars, how frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of data up front.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the ad history of the keyword”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is good persistent then it’s possible to look to employ that ad copy technique to a niche market of the larger keyword. If I were advertising for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it reveals the History of a domain.
This instrument is useful in looking Your competitors (or larger players in your market ) and which ones they tried and abandoned (which could be ones that you prevent out of the gate). All of this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can filter search volume, by CPC, and you might exclude key words.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a keyword search tool. What Is Competitor Research
Pricing and Plans
Since I said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs come with an unlimited number of domain name, keyword group, backlink, and competitor/domain comparison search results along with data export. The functionality you receive with SpyFu for the price is an important factor in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for ad hoc study that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing since our inspection, which makes it all the more attractive to SMBs.
I find that their tools useful for research that is competitive. I do not use Their own Keyword Smart Search much as explained above but the amount of information which They provide (in a simple fashion) in the price points that they give is very A wonderful combination. SpyFu makes its way Every undertaking. What Is Competitor Research