Intro What Is Spyfu
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application options along with their very own keyword search tool. What Is Spyfu
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc keyword research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see outcomes differed between every one of my opponents. Were electronic advertising, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) and to find associated search results and vulnerable competition sites.
After running searches in my five test terms, I discovered that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word is worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s only for a single key word revealing how SpyFu does the most granular deep-dive investigation into keyword data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I got the exact same level of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru equally offer a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. What Is Spyfu
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For the PPC version you can also find a chart which goes back over a span of a few years showing the overall amount of keywords being bid on by all three sites. You may also rollover the chart to see key words specific to only 2 of those sites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of the other sites. It is going to also show you that the PPC budgets of the sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you that the Key words in whatever bucket you click, towards the right of this graph. You can see and download those key words for your use. As you can see I’m on the ads tab however, the choices are similar once you click the organic tab (on the upper box, the natural one at the bottom shows you total organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you an idea of what of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to look at if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories What Is Spyfu
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are the key words you have researched and grouped yourself, or high keyword class tips from SpyFu. At the top right of the table you can then add selected key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with concentrated lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Business Leads tab. This acts exactly the same way as a search: You enter a location, keywords and industries, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with the monthly advertising budget and contact information that may be exported into your CRM or lead management system of that site. I’d love to view SpyFu proceed a step farther with this and integrate its own SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups . Users can download the templates in the SpyFu website and upload to a AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and begin tracking that keyword ranking changes and reports back together with domain rankings. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words picked up to five opponents’ URLs, and then was given the option to run a report or a report.
That sort of analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which helps ways to acquire an SEO advantage on your competitors. What Is Spyfu
With the SEO functionality of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of different sites. Through this stage, you can see sections traffic, and search-engine behaviour.
Keyword Ad History
Advertisement History will show you, via colour coded bars, how often the Key words appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of information up front.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of this keyword”, plain and simple. If you find a keyword being promoted on by a fantastic PPC advertiser consistent then you can look to employ that advertisement copy technique to some market of the keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it reveals the History of a specific domain.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your opponents (or bigger players on your niche) and which ones they attempted and abandoned (which could be ones for you to prevent out of the gate). All of this presumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. You can also filter look volume, from CPC as you can see, and you can also exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a keyword search tool. What Is Spyfu
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans have an unlimited number of key word group domain name, backlink, and comparison search results along with unlimited data export. The functionality that you receive with SpyFu for the price is a significant element in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more attractive for ad hoc study.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has actually slashed on its pricing since our review, making it attractive to SMBs.
I find that their tools helpful for search that is aggressive. I do not use Their Keyword Smart Search that They give (in a straightforward fashion) in the price points that they give is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Every project. What Is Spyfu