Intro What Is Spyfu Tool
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool choices alongside their very own keyword research tool. What Is Spyfu Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing on its ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe how results differed between every one of my opponents. Were electronic advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (including publishers such as PCMag) as well as to find related search results and vulnerable competition sites.
I discovered that after conducting searches on my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That is only for a single keyword question, revealing how SpyFu does the most granular deep-dive research into key word data of the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I got exactly the same level of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty rating, and more.
At the bottom of the results that are key word was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Guru both offer a more detailed breakdown in this respect. SpyFu targets monthly price, which might or might not be important to your business. Results such as the Advertiser History chart, a long list and complex diagram of the advertisements appearing on that search page over time, was somewhat too in the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. What Is Spyfu Tool
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For the PPC version you can also find a chart which goes over a period of a few years demonstrating the overall amount of key words being bid on by all 3 sites. You can also rollover the graph to find keywords specific to only two of the websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of the sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click. You can view and download those key words for your use. As you can see I am on the ads tab but the options are similar once you click the natural tab (on the upper box, the natural one on the underside shows you total organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget must also give you a good idea of which of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to check in if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories What Is Spyfu Tool
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where keyword research is worried. On the left of this table are either the keyword you have researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of this desk you can subsequently add chosen key words for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Business Leads tab. This basically acts exactly the same manner as a search: You enter industries and keywords, a place, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with the monthly advertising budget and contact information that may be exported into your CRM or lead management system of this site. I’d like to view SpyFu go a step farther with this and integrate its SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups . The templates can be downloaded by users from the SpyFu website and then upload into an AdWords account.
The platform also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new job. It is the greatest and only case in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and start continuing monitoring that reports back with domain rankings and keyword position changes. Using the webpage, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose if to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom keywords in a field, picked up to five opponents’ URLs, then was given the option to run a one-off report or a recurring report.
This sort of analysis that is aggressive is another area where SpyFu stands out, since it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument built an interactive information visualization that revealed where PCMag’s top key words overlapped with our competitors. There’s also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which will help ways for one to gain an SEO edge on the competition. What Is Spyfu Tool
Along with the SEO performance of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of different sites. Through this stage, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Advertisement Background, through color coded bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of data.
So it is pretty straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of this keyword”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is fantastic consistent then it’s possible to look to employ that ad copy technique to a niche market of that keyword that is bigger. If I had been advertisements for”hotels in Oklahoma” I might pay attention to what ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Advertisement History History of a specific domain.
This instrument is useful in looking Your competitors (or larger players in your niche) and which ones that they attempted and abandoned (which may be ones for you to prevent out of the gate). All this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter look volume, from CPC as you can see, and you might also exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a keyword research tool. What Is Spyfu Tool
Pricing and Plans
As I said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs have an unlimited number of keyword collection domain name, backlink, and comparison search results along with unlimited data export. The functionality that you receive with SpyFu for the cost is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for ad hoc keyword research.
That is not to mention SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) bumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed its pricing.
I find their tools useful for research. I do not use Their own Keyword Smart Search much as explained above but the number of information that They provide (in a straightforward fashion) in the price points they provide is very A nice combination. SpyFu makes its way into my arsenal on just about Each project. What Is Spyfu Tool