Background What Is The Spyfu Kombat Tool
SpyFu is among the more feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool choices along with their keyword research tool. What Is The Spyfu Kombat Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, however I began from the Keyword Research tab.
When testing each instrument, I used the same set of five Keywords to observe how outcomes differed between each of my opponents. Were IT consultant advertising, online shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might hunt for (including publishers like PCMag) as well as to discover associated search results and vulnerable competitor sites.
I discovered that, after running searches on my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a key word could be worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, ranking history, traffic, key word group, and SERP analysis. That’s only for one key word query, revealing SpyFu does arguably the most granular investigation into data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I received the exact same degree of cost breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and more.
At the bottom of the keyword results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro both provide a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a long list and complex diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. But for digital marketers and advertisers, SpyFu is a gold mine. What Is The Spyfu Kombat Tool
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 sites. For the PPC version you can also see a chart which goes over a span of a few years showing that the overall number of key words being bid on by all three websites. You may also rollover the chart to see key words specific to just two of the sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Key words in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I’m on the ads tab however, the options are similar when you click the organic tab (on the top box, the natural one on the underside shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you a good idea of what of the larger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look at if you chance to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might split parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories What Is The Spyfu Kombat Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are either the key words you have researched and booted yourself, or top keyword group suggestions from SpyFu. At the top right of this table you can then add chosen keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domains and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts the same way as a search: You enter a location, industries and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with contact information that is accessible and this website’s monthly ad budget that can subsequently be exported to your CRM or direct management system. I’d like to view SpyFu go a step further with this and incorporate its own SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups . Users can download the templates from the SpyFu site and upload into an AdWords account.
The platform also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new job. It is the only and greatest case in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and start ongoing monitoring that reports back with weekly domain positions and keyword ranking changes. I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five habit key words in a field, picked up to five competitors’ URLs, and then was given the option to run a one time report or a monthly report.
That sort of competitive analysis is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool quickly built an interactive information visualization that revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature that will help unearth ways for one to gain an SEO edge. What Is The Spyfu Kombat Tool
Along with the SEO functionality of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of different sites. Through this platform, you can view time-of-day traffic sections, and search-engine behaviour.
Keyword Advertisement History
Keyword Ad History will show you, through coded bars frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of information up front.
So it’s fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the ad history of the key word”, plain and simple. If you find a key word being advertised on by a PPC advertiser that is good persistent then you can look to apply that ad copy technique to a niche market of that keyword that is larger. If I had been advertising for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Ad History Key word history of a domainname.
This instrument is useful in Taking a Look Your opponents (or bigger players in your niche) and which ones that they tried and abandoned (which could be ones for you to prevent out of the gate). All of this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly available keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter search volume, by CPC as you can see, and you might also exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search instrument versus a research tool. What Is The Spyfu Kombat Tool
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans have an unlimited number of domain, keyword, keyword collection, backlink, and competitor/domain comparison search results combined with unlimited data export. The performance that you get with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for study that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing since our initial review, which makes it all the more attractive to SMBs.
I find that their tools pretty useful for research that is competitive. I don’t use Their own Keyword Smart Search that They provide (in a simple fashion) at the price points that they give is very A combination that is wonderful. SpyFu makes its way Each undertaking. What Is The Spyfu Kombat Tool