Introduction What Keywords Are My Competitors Bidding On
SpyFu is among the more feature rich tools, but probably has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool choices along with their keyword research tool. What Keywords Are My Competitors Bidding On
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used the Exact Same set of five Keywords to see how outcomes differed between each of my competitors. The five key words I used were digital marketing, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might search for (such as publishers like PCMag) and to find related search results and vulnerable competitor websites.
I found that, after running searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword could be worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s only for a single key word query, revealing how SpyFu will the most granular research into data of the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the last year. I received the same level of price breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and much more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu focuses on monthly cost, which might or may not be important to your small business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a novice SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. What Keywords Are My Competitors Bidding On
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 sites. For the PPC version you can also find a graph which goes back over a span of a few years showing that the overall amount of key words being bid on by all three websites. You may also rollover the graph to see keywords specific to just two of the websites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click, to the right of the graph. You can see and download those keywords for your use. As you can see I am on the ads tab however, the options are similar when you click the natural tab (on the upper box, the natural one at the underside shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget must also give you a good idea of which of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check at if you happen to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might split parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories What Keywords Are My Competitors Bidding On
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are the keyword you have researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of this table you can then add selected keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domains and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This essentially acts exactly the exact same manner as a key word search: You enter a place, businesses and key words, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with this site advertising budget and contact information that can subsequently be exported into your CRM or direct management system. I’d like to see SpyFu proceed a step farther with this and integrate its SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups . Users can download the templates from the SpyFu website and upload to an AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the only and greatest case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and begin continuing monitoring that reports back with weekly domain rankings and keyword position changes. Using the webpage, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to conduct a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords in a field, chose up to five opponents’ URLs, and then was given the option to run a report or a report.
That Type of analysis that is competitive is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive data visualization which revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature which helps ways for you to acquire an SEO edge on the competition. What Keywords Are My Competitors Bidding On
Along with the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can see segments, time-of-day traffic, and search-engine behaviour.
Keyword Ad History
You will be shown by Advertisement Background, via coded bars often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It shows that a year’s worth of information and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of the keyword”, plain and simple. If you see a keyword being advertised on by a PPC advertiser persistent you can look to apply that ad copy technique to a market of that keyword that is larger. If I had been advertising for”hotels in Oklahoma” I might listen to that which ad copy was successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Advertisement History Key word history of a particular domainname.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or larger players on your niche) and which ones that they attempted and left (which may be ones that you prevent out of the gate). All of this presumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word connections, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter by CPC, search volume as you can see, and you can also exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research instrument versus a keyword research tool. What Keywords Are My Competitors Bidding On
Pricing and Strategies
Since I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans have an infinite number of domain name, key word, keyword group, backlink, and competitor/domain comparison search results combined with data export. The performance that you receive with SpyFu for your cost is an important element in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument even more appealing for ad hoc research that is keyword.
That’s not to mention SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has really slashed on its pricing.
I find that their tools useful for research. I do not use Their Keyword Smart Search as described above but the number of information that They give (in a straightforward fashion) in the price points that they give is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Every project. What Keywords Are My Competitors Bidding On