Background What Keywords Do I Rank For
SpyFu is one of the feature rich tools, but likely has the Attractive interface on the market. SpyFu provides SEO and PPC spy application options along with their keyword research tool. What Keywords Do I Rank For
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When I used exactly the same set of five Key words to observe outcomes differed between every one of my competitors. The five key words that I used were electronic marketing, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might hunt for (including publishers like PCMag) as well as to find associated search results and vulnerable competition sites.
After running searches I discovered that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a key word could be worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That is only for a single keyword query, showing how SpyFu will arguably the most granular deep-dive research into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I got the same degree of price breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and more.
In the bottom of the results was the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Pro both provide a much more comprehensive breakdown in this regard. SpyFu targets cost, which might or might not be significant to your business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. However, for digital marketers and advertisers, SpyFu can be a gold mine. What Keywords Do I Rank For
With SpyFu Kombat you can look at overlapping and site Certain key words To get up to 3 websites. For your PPC version you can also see a graph which goes over a period of a couple years showing that the overall number of keywords being bid on by all 3 websites. You may also rollover the chart to find key words specific to only two of those websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as 2 of those other sites. It is going to also show you that the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click. You can see and download those keywords for your use. As you can see I’m on the ads tab but the choices are comparable once you click the natural tab (on the upper box, the natural one on the bottom shows you total organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you an idea of which of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check in if you happen to be focusing on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories What Keywords Do I Rank For
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of the table are the key words you have researched and booted yourself, or high keyword class tips from SpyFu. On the top right of this table you can then add selected key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domain names and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts exactly the same manner as a search: You enter businesses and key words, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with that site advertising budget and contact information that is available that may be exported into your CRM or lead management system. I’d love to see SpyFu proceed a step farther with this and integrate its own SEO lead lists straight using a platform like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups in countless industries. The templates can be downloaded by users from the SpyFu website and then upload to a AdWords account.
The system also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the best and only example in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and start ongoing monitoring that reports back together with weekly domain positions and keyword ranking changes. Utilizing the webpage, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose if to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords chose up to five opponents’ URLs, then was given the choice to run a one-off report or a recurring monthly report.
That Type of analysis is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool built an interactive data visualization which revealed where PCMag’s top keywords overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that will help ways for one to acquire an SEO edge on the competition. What Keywords Do I Rank For
With the SEO functionality of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can see search-engine behaviour traffic, and segments.
Keyword Advertisement History
You will be shown by Advertisement History, via coded bars, how frequently the Key words appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It reveals that a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of the keyword”, plain and simple. If you find a key word being promoted on by a fantastic PPC advertiser consistent it’s possible to look to apply that advertisement copy technique to a niche market of that keyword that is bigger. If I had been advertising for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Advertisement History Keyword history of a specific domainname.
This instrument is useful in Taking a Look at keywords that have been effective for Your opponents (or larger players on your niche) and which ones that they attempted and left (which could be ones for you to prevent from the gate). All of this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can filter by CPC, look volume, as you can see, and you might also exclude keywords.
For me personally, I prefer to use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research instrument versus a search tool. What Keywords Do I Rank For
Pricing and Strategies
Since I said, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans have an unlimited number of domain, key word group, backlink, and comparison search results combined with data export. The performance that you receive with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more appealing for ad hoc study.
That is not to say SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has really slashed its pricing since our initial review, which makes it attractive to SMBs.
I find their tools useful for research that is competitive. I do not use Their Keyword Smart Search as described above but the number of information that They give (in a straightforward fashion) in the price points they provide is very A combination that is nice. SpyFu makes its way Every project. What Keywords Do I Rank For