Background What Keywords Does My Site Rank For
SpyFu is one of the feature rich tools, but probably has the Attractive interface on the market. SpyFu provides SEO and PPC spy application choices alongside their keyword search tool. What Keywords Does My Site Rank For
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing on its ad hoc keyword research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to observe how outcomes differed between each of my competitors. Were pcmag marketing, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) as well as to find related search results and vulnerable competitor websites.
I discovered that, after running searches in my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a key word could be worth. After searching”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is just for a single keyword query, revealing how SpyFu does the most granular deep-dive research into data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Keyword, however a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the past year. I got exactly the same degree of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and much more.
In the bottom of the results that are key word was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Pro equally offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a long list and complex diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. What Keywords Does My Site Rank For
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For the PPC version you may also see a graph which goes back over a span of a few years showing the overall amount of key words being bid on by all 3 sites. You can also rollover the chart to find key words specific to only 2 of the websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of those other sites. It is going to also show you that the PPC budgets of those sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the ads tab but the choices are similar when you click the natural tab (on the top box, the organic one on the bottom shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you a good notion of what of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to check at if you chance to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the principal domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories What Keywords Does My Site Rank For
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are the keyword you have researched and grouped yourself, or high keyword class suggestions from SpyFu. At the top right of the table you can subsequently add selected key words to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domains and key words like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Company Leads tab. This basically acts the same manner You enter businesses and keywords, a place, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with that website’s monthly advertising budget and available contact information that may be exported into lead management system or your CRM. I’d love to view SpyFu proceed a step further with this and incorporate its SEO lead lists straight using a stage such as Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest any additional optimization product that I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for key word groups . The templates can be downloaded by users from the SpyFu website and then upload into an AdWords account.
The platform also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the best and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords youstart tracking that reports back with domain rankings and keyword ranking changes and’ve identified. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words picked up to five competitors’ URLs, then was given the option to run a one time report or a recurring report.
That Type of analysis that is aggressive is just another area in which SpyFu stands outside, as it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool quickly built an interactive data visualization which revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature that helps unearth ways to gain an SEO edge. What Keywords Does My Site Rank For
With the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of other websites. Through this platform, you can view time-of-day visitors, segments, and on-page behavior.
Keyword Ad History
Advertisement History will show you, through coded bars often the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It reveals a year’s worth of data and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of this keyword”, plain and simple. If you see a keyword being advertised on by a fantastic PPC advertiser persistent you can look to employ that ad copy technique to a niche market of the bigger keyword. If I were advertising for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Ad History History of a domain.
This tool is useful in Taking a Look at keywords that have been successful for Your opponents (or larger players in your market ) and which ones that they tried and left (which could be ones for you to avoid out of the gate). All of this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter look volume, by CPC as you can see, and you might also exclude keywords.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a search tool. What Keywords Does My Site Rank For
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans come with an unlimited number of backlink , key word collection, domain, and comparison search results along with unlimited data export. The functionality you receive with SpyFu for the price is an important element in why we gave it an Editors’ Choice, and the boundless search volumes make the tool even more appealing for ad hoc keyword study.
That’s not to say SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed on its pricing.
I find their tools pretty useful for search that is aggressive. I do not use Their Keyword Smart Search much as described above but the amount of data that They provide (in a straightforward fashion) in the price points that they provide is very A nice combination. SpyFu makes its way Every project. What Keywords Does My Site Rank For