Background What Time Period Does Spyfu Pull From
SpyFu is among the more feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool options . What Time Period Does Spyfu Pull From
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing mostly on its own ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each tool, I used the same set of five Key words to observe how results differed between every one of my competitors. The five keywords that I used were electronic advertising pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (such as publishers such as PCMag) and to find associated search results and vulnerable competition sites.
I found that, after running searches on my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword is worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is only for a single keyword query, showing how SpyFu will the most granular deep-dive investigation into data of the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I received the same level of price breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and more.
In the bottom of the results was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Guru both offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu is a gold mine. What Time Period Does Spyfu Pull From
With SpyFu Kombat you can look at overlapping and site specific key words To get up to 3 websites. For the PPC version you can also see a chart which goes over a span of a few years showing the overall amount of keywords being bid on by all 3 sites. You can also rollover the graph to find keywords specific to just 2 of those websites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of the websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click, to the right of this chart. You can view and download those key words for your use. As you can see I am on the advertisements tab however, the options are comparable once you click on the organic tab (on the top box, the organic one at the bottom shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good notion of which of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to check in if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the main domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories What Time Period Does Spyfu Pull From
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are the key words you’ve researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of the desk you can then add selected keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists segment with targeted lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts the same way You enter industries and keywords, a location, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with that site ad budget and available contact information that can be exported to lead management system or your CRM. I’d like to view SpyFu go a step further with this and integrate its own SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any additional optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword . The templates can be downloaded by users in the SpyFu website and then upload into a AdWords account.
The platform also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new job. It is the best and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords youbegin ongoing tracking that reports back with weekly domain rankings and keyword position changes and’ve identified. Utilizing the tab, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit key words chose up to five opponents’ URLs, and then was given the option to run either a one-off report or a monthly report.
This sort of analysis that is aggressive is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool quickly built an interactive data visualization which revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature that helps ways to gain an SEO edge on the competition. What Time Period Does Spyfu Pull From
With the SEO performance of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of different sites. Through this stage, you can view time-of-day visitors sections, and behavior.
Keyword Advertisement History
Keyword Advertisement History will show you, via coded bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and shows that a year’s worth of information up front.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of the keyword”, plain and simple. Normally, if you find a keyword being advertised on by a PPC advertiser that is good consistent then you can look to apply that ad copy technique to a market of that bigger keyword. If I were advertising for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it shows the Key word history of a domainname.
This tool is useful in looking Your competitors (or larger players on your market ) and which ones that they attempted and abandoned (which could be ones for you to avoid from the gate). All of this presumes the domain you are currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly accessible keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can also filter from CPC, look volume, and you can also exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a keyword search tool. What Time Period Does Spyfu Pull From
Pricing and Strategies
Since I just said, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs have an infinite number of comparison search results name, key word group, backlink, and domain along with unlimited data export. The performance that you get with SpyFu for the cost is a significant element in why we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for ad hoc research that is keyword.
That is not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has slashed its pricing because our original inspection, making it all the more attractive to SMBs.
I find their tools useful for search. I don’t use Their own Keyword Smart Search that They give (in a simple fashion) at the price points that they give is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Every undertaking. What Time Period Does Spyfu Pull From