Intro When Is The Next Spyfu Update
SpyFu is one of the feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application choices . When Is The Next Spyfu Update
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing on its own ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When I used the same set of five Keywords to see how results differed between each of my opponents. The five keywords I used were electronic advertising pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (such as publishers like PCMag) and to discover associated search results and vulnerable competitor sites.
After conducting searches in my five test terms, I found that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword is worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s only for one keyword showing how SpyFu does arguably the most granular deep-dive investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I received the exact same level of price breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Guru equally offer a more detailed breakdown in this regard. SpyFu focuses on cost, which might or may not be important to your small business. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a novice SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. When Is The Next Spyfu Update
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 sites. For your PPC version you may also find a graph which goes over a period of a couple years demonstrating the overall amount of keywords being bid on by all three websites. You may also rollover the chart to find key words specific to just two of the websites if you feel the 3rd site may not be doing as great a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. You can see and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are comparable when you click the organic tab (on the upper box, the organic one at the bottom shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good idea of what of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to look at if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might split parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories When Is The Next Spyfu Update
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are the keyword you have researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of the table you can subsequently add chosen keywords to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Business Leads tab. This essentially acts the exact same way You enter a location, businesses and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with this site’s monthly ad budget and contact information that is available that may then be exported to your CRM or lead management system. I’d love to see SpyFu proceed a step further with this and incorporate its own SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword in countless businesses. The templates can be downloaded by users in the SpyFu website and then upload into an AdWords account.
The system also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the greatest and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and begin continuing monitoring that keyword position changes and reports back together with weekly domain positions. Using the tab, I was able to set up custom SEO reports in a few simple measures: Enter a domain name and choose if to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words in a field, chose up to five opponents’ URLs, and then was given the option to run a report or a recurring monthly report.
That sort of aggressive analysis is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument quickly built an interactive information visualization which showed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which helps unearth ways for you to acquire an SEO advantage. When Is The Next Spyfu Update
Along with the SEO functionality of its main product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can see time-of-day visitors, sections, and on-page behavior.
Keyword Advertisement History
Keyword Advertisement History will show you, via coded bars, how often the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of information.
So it is fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of this keyword”, plain and simple. Normally, if you find a key word being promoted on by a PPC advertiser that is fantastic persistent then you can look to apply that advertisement copy technique to a market of the keyword. If I were advertising for”hotels in Oklahoma” I might listen to that which ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History Key word history of a specific domainname.
This instrument is useful in Taking a Look Your competitors (or bigger players in your niche) and which ones that they tried and left (which may be ones that you avoid out of the gate). All of this assumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could also filter from CPC, look volume, and you can also exclude keywords.
For me personally, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search tool versus a keyword research tool. When Is The Next Spyfu Update
Pricing and Plans
As I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All plans have an infinite number of comparison search results , key word collection, backlink, and domain name combined with unlimited data export. The functionality that you get with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the tool much more appealing for keyword research that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has really slashed its pricing because our inspection, which makes it even more attractive to SMBs.
I find that their tools helpful for research that is competitive. I don’t use Their own Keyword Smart Search that They provide (in a simple fashion) at the price points they provide is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Each project. When Is The Next Spyfu Update