Background Where Is Spyfu Physically Located
SpyFu is among the more feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy application options . Where Is Spyfu Physically Located
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing on its ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to observe results differed between every one of my opponents. Were IT consultant , digital marketing, online shopping, pcmag, and small business accounting. I chose this mixture to simulate real-world terms that businesses might hunt for (such as publishers like PCMag) and to find related search results and vulnerable competitor sites.
I found that, after conducting searches in my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much cash a key word could be worth. After searching”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s just for a single key word question, revealing SpyFu does arguably the most granular investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Keyword, but a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I got the same degree of price breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and more.
At the bottom of the key word results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Where Is Spyfu Physically Located
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 websites. For your PPC version you may also find a chart which goes over a period of a couple years showing that the general amount of key words being bid on by all 3 websites. You can also rollover the chart to see keywords specific to only 2 of those sites if you feel the 3rd site might not be doing as great a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of the websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click, towards the right of this graph. It is possible to see and download those keywords for your use. As you can see I’m on the advertisements tab but the options are comparable when you click the natural tab (on the upper box, the organic one on the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you a good idea of which of the bigger sites are more into the PPC or SEO side of things that may be a fantastic barometer to look at if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Where Is Spyfu Physically Located
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of the table are either the key words you have researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of this desk you can then add chosen key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and key words like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Alongside Top Lists, there’s a dedicated Business Leads tab. This acts exactly the exact same manner You enter a location, keywords and industries, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with that site’s monthly advertising budget and accessible contact information that can subsequently be exported to your CRM or direct management system. I’d like to view SpyFu go a step further with this and integrate its own SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any other optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups in countless industries. Users may download the templates from the SpyFu site and upload into an AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the best and only example in this roundup of SEO-focused PM.
There’s also You begin ongoing monitoring that reports back together with domain rankings and keyword ranking changes and’ve identified. Using the tab, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords in a field, chose up to five opponents’ URLs, and then was given the option to run a one-off report or a monthly report.
This sort of competitive analysis is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool quickly built an interactive information visualization that showed where PCMag key words overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which will help ways to acquire an SEO edge. Where Is Spyfu Physically Located
Together with the SEO performance of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the web analytics of different websites. Through this stage, you can view sections visitors, and on-page behavior.
Keyword Advertisement History
You will be shown by Advertisement Background, via coded bars often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It shows a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of this keyword”, plain and simple. If you find a key word being advertised on by a PPC advertiser that is fantastic persistent then you can look to apply that advertisement copy technique to a market of that bigger keyword. If I were advertising for”hotels in Oklahoma” I would pay attention to what ad copy was successful, over time, for that main/core keyword”hotels”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Advertisement History Key word history of a specific domainname.
This tool is useful in looking Your competitors (or larger players in your niche) and which ones that they tried and left (which could be ones for you to prevent out of the gate). All of this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter look volume, from CPC as you can see, and you might also exclude key words.
For me personally, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research tool versus a search tool. Where Is Spyfu Physically Located
Pricing and Plans
As I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs come with an unlimited number of backlink , keyword collection, domain, and competitor/domain comparison search results combined with data export. The performance that you receive with SpyFu for your cost is an important factor in why we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for keyword study that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed on its pricing since our review, which makes it attractive to SMBs.
I find that their tools helpful for competitive search. I don’t use Their Keyword Smart Search which They provide (in a simple fashion) at the price points they provide is very A combination that is nice. SpyFu makes its way into my arsenal on just about Each undertaking. Where Is Spyfu Physically Located