Intro Who Are My Competitors
SpyFu is among the feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool choices . Who Are My Competitors
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capabilities are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used the same set of five Keywords to see how results differed between every one of my opponents. Were internet shopping , digital advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers like PCMag) and to find related search results and vulnerable competition sites.
I found that, after conducting searches on my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword could be worth. After hunting”digital advertising,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s only for one keyword query, revealing SpyFu will the most granular deep-dive investigation into data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I got exactly the same degree of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and more.
In the bottom of the key word results was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro both provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a long list and complex diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Who Are My Competitors
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 sites. For the PPC version you may also see a chart which goes back over a span of a few years showing that the overall amount of keywords being bid on by all 3 websites. You can also rollover the graph to see key words specific to just two of the websites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click, to the right of the graph. You can view and download those key words for your use. As you can see I am on the advertisements tab but the choices are comparable when you click on the natural tab (on the upper box, the natural one at the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good idea of what of the larger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to check at if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Who Are My Competitors
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are either the key words you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. At the top right of the table you can then add chosen key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists section with concentrated lists of domains and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Company Leads tab. This essentially acts exactly the exact same way You enter a location, industries and keywords, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with that site’s monthly ad budget and contact information that can then be exported to direct management system or your CRM. I’d love to view SpyFu proceed a step farther with this and integrate its SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups in hundreds of businesses. The templates can be downloaded by users from the SpyFu website and then upload to an AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the greatest and only case in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and begin monitoring that keyword position changes and reports back with domain positions. Utilizing the webpage, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose if to conduct a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords in a field, chose up to five competitors’ URLs, then was given the choice to run a one time report or a monthly report.
That Type of aggressive analysis is another area in which SpyFu stands outside, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive data visualization that revealed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature that will help ways for one to gain an SEO edge on your competitors. Who Are My Competitors
With the SEO functionality of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of websites. Through this platform, you can view segments, time-of-day visitors, and behavior.
Keyword Advertisement History
Ad Background will show you, via coded bars, how frequently the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of data up front.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of this keyword”, plain and simple. Typically, if you find a key word being advertised on by a good PPC advertiser consistent then you can look to apply that advertisement copy technique to a niche market of the bigger keyword. If I were advertisements for”resorts in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for that main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Advertisement History Keyword history of a domainname.
This instrument is useful in looking at keywords that have been effective for Your competitors (or larger players on your niche) and which ones they attempted and left (which could be ones for you to avoid from the gate). All of this assumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter by CPC, look volume as you can see, and you can also exclude key words.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research tool versus a research tool. Who Are My Competitors
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All programs come with an unlimited number of key word, keyword collection domain, backlink, and comparison search results along with data export. The functionality that you receive with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for study that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has actually slashed its pricing.
I find that their tools pretty helpful for research that is competitive. I do not use Their own Keyword Smart Search described above but the number of data that They give (in a straightforward fashion) in the price points that they give is very A wonderful combination. SpyFu makes its way into my arsenal on just about Each project. Who Are My Competitors