Introduction Why Do A Competitive Analysis
SpyFu is one of the more feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool options along with their own research tool. Why Do A Competitive Analysis
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used exactly the same set of five Keywords to see results differed between each of my competitors. The five key words that I used were IT consultant , digital marketing, internet shopping, pcmag, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (including publishers like PCMag) and to find associated search results and vulnerable competition sites.
After conducting searches I discovered that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a keyword is worth. After hunting”digital advertising,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser background, ranking history, traffic, key word group, and SERP analysis. That’s just for a single key word showing how SpyFu will the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the last year. I got the exact same level of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and more.
At the bottom of the results that are key word was that the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru equally provide a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. Why Do A Competitive Analysis
With SpyFu Kombat you can look at overlapping and site Certain key words To get up to 3 sites. For the PPC version you can also find a chart which goes back over a span of a couple years showing the overall number of keywords being bid on by all three sites. You can also rollover the graph to find key words specific to only 2 of the sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of the websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of this graph. You can view and download those keywords for your use. As you can see I’m on the ads tab but the choices are similar once you click on the natural tab (on the upper box, the organic one on the bottom shows you total organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you a good notion of what of the bigger sites are more into the PPC or SEO side of things which can be a fantastic barometer to look in if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the main domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Why Do A Competitive Analysis
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are the keyword you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of the table you can then add chosen keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with targeted lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This acts exactly the same way as a search: You enter businesses and key words, a location, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with contact information that is accessible and this site ad budget that may be exported into your CRM or direct management system. I’d like to view SpyFu go a step further with this and integrate its own SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta generation instrument, but that is the closest any other optimization product I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word in countless businesses. Users can download the templates in the SpyFu website and then upload to an AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then include a new project. It’s the greatest and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and start continuing monitoring that reports back together with weekly domain rankings and keyword ranking changes. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords in a field, chose up to five competitors’ URLs, and then was given the option to run a report or a recurring report.
That sort of analysis is another area where SpyFu stands outside, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool quickly built an interactive data visualization which revealed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that helps unearth ways for you to gain an SEO edge. Why Do A Competitive Analysis
Along with the SEO functionality of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the internet analytics of other websites. Through this stage, you can see search-engine behaviour , time-of-day visitors, and sections.
Keyword Ad History
Keyword Advertisement Background will show you, via color coded bars often the Key words appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and reveals a year’s worth of data up front.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of this key word”, plain and simple. If you see a keyword being advertised on by a fantastic PPC advertiser persistent you can look to apply that advertisement copy technique to some market of that keyword that is bigger. If I had been advertisements for”resorts in Oklahoma” I would pay attention to that which ad copy was successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Advertisement History Keyword history of a particular domain.
This instrument is useful in looking at keywords that have been effective for Your opponents (or larger players on your market ) and which ones that they tried and left (which could be ones that you prevent out of the gate). All this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly available keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter by CPC, search volume as you can see, and you can exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive research instrument versus a research tool. Why Do A Competitive Analysis
Pricing and Plans
Since I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All plans have an unlimited number of key word collection domain, backlink, and comparison search results combined with data export. The functionality you receive with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more appealing for ad hoc research that is keyword.
That is not to mention SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has actually slashed on its pricing because our inspection, which makes it attractive to SMBs.
I find that their tools pretty useful for competitive research. I don’t use Their Keyword Smart Search described above but the amount of information that They provide (in a simple fashion) in the price points that they provide is very A combination that is nice. SpyFu makes its way into my toolbox on just about Each undertaking. Why Do A Competitive Analysis