Intro Word Search Tool
SpyFu is among the feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy application choices along with their very own keyword research tool. Word Search Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we’re focusing mostly on its ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used exactly the same set of five Keywords to see outcomes differed between each of my competitors. Were electronic marketing, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might search for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competition websites.
I discovered that after conducting searches on my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword is worth. After searching”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is only for one keyword query, showing SpyFu does the most granular deep-dive research into data of the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I got exactly the exact same level of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily search volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complex diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Word Search Tool
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 sites. For your PPC version you may also find a chart which goes over a period of a couple years showing the general number of keywords being bid on by all three websites. You may also rollover the chart to find key words specific to just two of those sites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of the other sites. It will also show you that the PPC budgets of those sites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the advertisements tab but the options are comparable once you click on the natural tab (on the top box, the natural one at the bottom shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you an idea of what of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to check in if you happen to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Word Search Tool
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where key word research is concerned. On the left of the table are the key words you have researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of this table you can then add chosen keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This basically acts the exact same manner as a search: You enter a place, industries and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with this site’s monthly advertising budget and accessible contact information that can then be exported into lead management system or your CRM. I’d love to see SpyFu go a step farther with this and incorporate its own SEO lead lists straight using a stage such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest any additional optimization product that I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword . The templates can be downloaded by users from the SpyFu site and upload to a AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new project. It is the only and best example in this roundup of SEO-focused PM.
There’s also Keywords youbegin ongoing monitoring that keyword position changes and reports back with domain rankings and’ve identified. Using the tab, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name choose if to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words in a field, picked up to five opponents’ URLs, then was given the choice to run a one-off report or a monthly report.
This sort of aggressive analysis is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument quickly built an interactive information visualization which showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that helps unearth ways to acquire an SEO advantage. Word Search Tool
With the SEO performance of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the internet analytics of sites. Through this platform, you can see time-of-day traffic sections, and search-engine behaviour.
Keyword Ad History
Keyword Ad History will show you, via coded bars, how often the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and shows that a year’s worth of information up front.
So it is pretty straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of the key word”, plain and simple. Normally, if you see a keyword being promoted on by a PPC advertiser persistent then you can look to apply that ad copy technique to a market of that keyword that is larger. If I were advertisements for”hotels in Oklahoma” I might listen to that which ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it reveals the History of a domain.
This tool is useful in Taking a Look Your competitors (or bigger players in your market ) and which ones they tried and abandoned (which may be ones that you avoid out of the gate). All this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You can filter from CPC, look volume as you can see, and you can exclude key words.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword search tool. Word Search Tool
Pricing and Plans
Since I said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans come with an unlimited number of key word group , domain name, backlink, and competitor/domain comparison search results combined with unlimited data export. The functionality that you get with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more appealing for ad hoc research that is keyword.
That is not to say SpyFu doesn’t cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed on its pricing since our initial inspection, which makes it attractive to SMBs.
I find that their tools pretty helpful for search. I don’t use Their own Keyword Smart Search that They give (in a simple fashion) in the price points that they provide is very A wonderful combination. SpyFu makes its way Every project. Word Search Tool