SpyFu is among the more feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application options . Wordbutler
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see how outcomes differed between each of my competitors. The five key words I used were pcmag marketing, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competitor websites.
I found that after running searches on my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a key word is worth. After searching”digital advertising,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s only for one keyword showing how SpyFu does arguably the most granular deep-dive investigation into data of the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I got exactly the exact same degree of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and much more.
At the bottom of the results that are key word was that the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Guru both offer a much more comprehensive breakdown in this regard. SpyFu targets cost, which might or may not be significant to your small business. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page as time passes, was somewhat too in the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Wordbutler
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 websites. For your PPC version you can also find a chart which goes back over a span of a few years demonstrating that the general number of key words being bid on by all 3 sites. You may also rollover the chart to see keywords specific to just two of those websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of the websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of this chart. You can view and download those keywords for your use. As you can see I’m on the advertisements tab but the choices are similar when you click on the natural tab (on the upper box, the organic one on the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you a good notion of which of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to look at if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might break out parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Wordbutler
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of this table are the keyword you have researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of this table you can subsequently add chosen key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same way as a keyword search: You enter key words and businesses, a place, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with this site ad budget and contact information that is available that can then be exported into your CRM or direct management system. I’d love to view SpyFu proceed a step further with this and incorporate its own SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups . The templates can be downloaded by users from the SpyFu website and upload into an AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking in a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the only and best case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords youstart tracking that keyword position changes and reports back together with domain rankings and’ve identified. Utilizing the tab, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords in a field, picked up to five opponents’ URLs, and then was given the choice to run a report or a recurring report.
That Type of aggressive analysis is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive data visualization that revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that will help unearth ways to gain an SEO edge. Wordbutler
With the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the web analytics of different sites. Through this stage, you can see sections , time-of-day visitors, and behavior.
Keyword Ad History
Keyword Ad Background will show you, through coded bars, how often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of information.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the advertisement history of the key word”, plain and simple. If you find a key word being advertised on by a PPC advertiser that is fantastic persistent you can look to employ that ad copy technique to a market of the keyword. If I were advertisements for”resorts in Oklahoma” I would listen to what ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Ad History History of a domain.
This instrument is useful in looking at keywords that have been effective for Your competitors (or larger players on your niche) and which ones they tried and abandoned (which could be ones for you to prevent out of the gate). All this assumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter by CPC, search volume as you can see, and you might exclude key words.
For me, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive research instrument versus a search tool. Wordbutler
Pricing and Strategies
Since I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans come with an unlimited number of backlink , key word group, domain name, and competitor/domain comparison search results along with data export. The performance you get with SpyFu for your cost is an important factor in why we gave it an Editors’ Choice, and the boundless search volumes make the instrument much more appealing for ad hoc study.
That is not to say SpyFu does not cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed on its pricing.
I find that their tools pretty useful for search. I do not use Their Keyword Smart Search that They give (in a straightforward fashion) in the price points they give is very A wonderful combination. SpyFu makes its way Each undertaking. Wordbutler