SpyFu is among the more feature rich tools, but likely has the Attractive interface on the market. SpyFu provides SEO and PPC spy application options . Wordstream
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing on its own ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and direction capacities are built in throughout SpyFu, however I began from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to observe how outcomes differed between every one of my competitors. The five keywords I used were IT consultant , digital marketing, internet shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (such as publishers such as PCMag) and to discover associated search results and vulnerable competitor sites.
After conducting searches in my five test terms, I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word could be worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is just for a single key word showing SpyFu will the most granular deep-dive investigation into data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the last year. I received the same level of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and much more.
At the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both provide a more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Wordstream
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 websites. For your PPC version you may also see a chart which goes back over a period of a couple years demonstrating the general number of keywords being bid on by all 3 websites. You may also rollover the chart to find key words specific to just two of the sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, to the right of the graph. You can view and download those key words for your own use. As you can see I’m on the ads tab but the options are similar when you click the organic tab (on the upper box, the natural one at the underside shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you a good idea of what of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to check in if you chance to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might break out parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Wordstream
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are either the key words you have researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of this desk you can then add selected keywords to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This essentially acts exactly the same way You enter a location, key words and industries, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly ad budget and available contact information that can subsequently be exported into your CRM or lead management system of that site. I’d like to see SpyFu go a step further with this and integrate its own SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups in countless businesses. Users can download the templates in the SpyFu site and upload into a AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank monitoring in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the only and best case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords youbegin ongoing monitoring that keyword position changes and reports back with domain rankings and’ve identified. Utilizing the webpage, I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords in a field, chose up to five opponents’ URLs, then was given the option to run either a one-off report or a recurring report.
This Type of aggressive analysis is just another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive information visualization that revealed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that will help unearth ways for you to gain an SEO advantage. Wordstream
With the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can view sections visitors, and on-page behavior.
Keyword Advertisement History
Keyword Advertisement History will show you, via colour coded bars, how frequently the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It shows that a year’s worth of information and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the ad history of the keyword”, plain and simple. Normally, if you see a keyword being promoted on by a good PPC advertiser consistent then it’s possible to look to apply that ad copy technique to a market of the bigger keyword. If I had been advertisements for”hotels in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Ad History History of a particular domain.
This tool is useful in looking Your competitors (or bigger players on your market ) and which ones they tried and left (which could be ones for you to avoid out of the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly available keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could filter from CPC, search volume, and you can also exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a research tool. Wordstream
Pricing and Plans
Since I said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All programs come with an infinite number of domain name, keyword collection, backlink, and competitor/domain comparison search results along with data export. The performance that you get with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument much more appealing for research that is keyword that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has actually slashed on its pricing since our original inspection, which makes it even more attractive to SMBs.
I find their tools useful for aggressive search. I do not use Their own Keyword Smart Search that They provide (in a straightforward fashion) in the price points they give is very A combination that is wonderful. SpyFu makes its way Each project. Wordstream