SpyFu is one of the feature rich tools, but likely has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options . Wordtracker
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing mostly on its own ad hoc keyword research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to see how outcomes differed between every one of my competitors. The five key words that I used were internet shopping marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might hunt for (including publishers like PCMag) as well as to discover associated search results and vulnerable competitor sites.
I discovered that, after running searches in my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a key word is worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s only for one key word showing how SpyFu will arguably the most granular investigation into data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the last year. I received the same degree of cost breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and much more.
At the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro equally provide a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Wordtracker
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For your PPC version you can also find a graph which goes over a span of a few years showing that the overall amount of key words being bid on by all three sites. You may also rollover the graph to see keywords specific to just 2 of those websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of those websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click, towards the right of this graph. You can see and download those key words for your use. As you can see I am on the advertisements tab but the choices are similar when you click the natural tab (on the top box, the natural one on the bottom shows you complete organic keywords).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you an notion of which of the bigger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check at if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Wordtracker
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are the key words you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. At the top right of the desk you can then add chosen keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with concentrated lists of domain names and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts the exact same manner as a key word search: You enter businesses and key words, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with that site advertising budget and contact information that can be exported into lead management system or your CRM. I’d love to view SpyFu go a step further with this and incorporate its SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for key word groups . Users can download the templates in the SpyFu website and then upload into an AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new job. It is the only and greatest example in this roundup of built-in, SEO-focused PM.
There’s also Keywords you’ve identified and begin continuing monitoring that reports back together with weekly domain positions and keyword position changes. I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit key words chose up to five competitors’ URLs, and then was given the option to run a report or a recurring monthly report.
That Type of competitive analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument quickly built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which helps unearth ways to acquire an SEO edge. Wordtracker
Together with the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this platform, you can see time-of-day traffic segments, and behavior that is on-page.
Keyword Ad History
Ad History will show you, through coded bars often the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It shows a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of the key word”, plain and simple. Typically, if you see a keyword being promoted on by a PPC advertiser that is good consistent you can look to employ that ad copy technique to a market of the keyword that is larger. If I were advertising for”hotels in Oklahoma” I might listen to that which ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Ad History Keyword history of a domain.
This tool is useful in looking Your competitors (or bigger players in your market ) and which ones that they tried and left (which may be ones that you prevent out of the gate). All of this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You could filter from CPC, search volume as you can see, and you might also exclude keywords.
For me personally, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a keyword search tool. Wordtracker
Pricing and Strategies
As I said, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs have an infinite number of keyword collection , domain, backlink, and comparison search results combined with data export. The functionality you receive with SpyFu for the cost is an important factor in the reason we gave it an Editors’ Choice, and the boundless search volumes make the instrument even more attractive for research that is keyword that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) bumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has really slashed on its pricing.
I find that their tools pretty useful for search. I don’t use Their own Keyword Smart Search that They give (in a simple fashion) at the price points they provide is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each project. Wordtracker