SpyFu is among the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application options along with their keyword search tool. Wordze
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing on its own ad hoc lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in during SpyFu, but I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see results differed between every one of my opponents. The five key words I used were pcmag marketing, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might hunt for (including publishers like PCMag) and to find related search results and vulnerable competition websites.
I found that, after running searches in my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, status background, backlinks, keyword group, and SERP analysis. That is just for a single key word showing SpyFu does arguably the most granular research into key word data of all the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the last year. I got the exact same level of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and much more.
In the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro equally offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Wordze
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 sites. For your PPC version you may also find a chart which goes back over a span of a couple years showing the general number of key words being bid on by all three sites. You can also rollover the graph to see keywords specific to just 2 of those websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you that the Keywords in whatever bucket you click, to the right of the chart. You can view and download those keywords for your use. As you can see I’m on the advertisements tab however, the options are comparable once you click on the organic tab (on the upper box, the organic one on the bottom shows you complete organic keywords).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you a good idea of what of the larger sites are more to the PPC or SEO side of things that may be a good barometer to check at if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Wordze
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are the key words you have researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of the desk you can then add selected keywords for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domains and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This basically acts the same manner You enter a location, businesses and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with this site’s monthly ad budget and contact information that is accessible that can be exported into your CRM or direct management system. I’d like to view SpyFu proceed a step farther with this and incorporate its SEO lead lists directly with a platform like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword in hundreds of businesses. Users may download the templates from the SpyFu website and then upload to a AdWords account.
The system also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the best and only case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and begin tracking that keyword position changes and reports back together with domain positions. I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom keywords picked up to five competitors’ URLs, then was given the choice to run a report or a report.
This Type of analysis is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument built an interactive data visualization which showed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which will help unearth ways to acquire an SEO edge on the competition. Wordze
Together with the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the web analytics of other websites. Through this platform, you can see search-engine behaviour , time-of-day traffic, and sections.
Keyword Advertisement History
You will be shown by Advertisement Background, through coded bars, how frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported to excel). It shows that a year’s worth of data and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the ad history of the keyword”, plain and simple. Normally, if you see a keyword being promoted on by a PPC advertiser persistent then it’s possible to look to employ that ad copy technique to a niche market of the keyword. If I were advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Advertisement History History of a domainname.
This instrument is useful in looking Your opponents (or larger players in your niche) and which ones they attempted and left (which could be ones that you avoid out of the gate). All this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can filter look volume, from CPC as you can see, and you might also exclude key words.
For me personally, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a research tool. Wordze
Pricing and Plans
As I said, SpyFu’s Basic plan begins at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All plans come with an infinite number of backlink , key word, keyword collection, domain, and comparison search results along with boundless data export. The functionality that you receive with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, and the boundless search volumes make the tool much more attractive for ad hoc keyword research.
That is not to mention SpyFu does not cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) bumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has actually slashed its pricing because our original review, making it all the more attractive to SMBs.
I find that their tools useful for search that is aggressive. I don’t use Their Keyword Smart Search that They provide (in a simple fashion) at the price points they provide is quite A nice combination. SpyFu makes its way Every project. Wordze