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SpyFu is among the feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy application choices alongside their own keyword research tool. Www Keywordspy
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its own ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capabilities are built in during SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to observe results differed between every one of my competitors. Were pcmag, digital advertising, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (including publishers such as PCMag) as well as to discover related search results and vulnerable competition websites.
I discovered that after conducting searches on my five evaluation terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much money a keyword could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s only for a single key word question, revealing SpyFu does the most granular research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I received exactly the same degree of price breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and more.
At the bottom of the results that are keyword was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru both provide a more comprehensive breakdown in this respect. SpyFu focuses on cost, which might or may not be important to your small business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu is a gold mine. Www Keywordspy
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 websites. For your PPC version you can also see a chart which goes back over a period of a few years showing that the general amount of key words being bid on by all three sites. You can also rollover the graph to find keywords specific to only 2 of the websites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of those websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I am on the ads tab but the options are similar once you click the organic tab (on the top box, the natural one on the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic keywords + PPC ad budget must also give you an notion of which of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check at if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might break out parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Www Keywordspy
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are either the keyword you’ve researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of this table you can subsequently add chosen key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This essentially acts exactly the exact same manner as a key word search: You enter a location, key words and businesses, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with that site advertising budget and accessible contact information that can be exported into your CRM or direct management system. I’d love to view SpyFu go a step farther with this and incorporate its own SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest any additional optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word in countless industries. The templates can be downloaded by users from the SpyFu website and then upload to a AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the only and greatest case in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and start monitoring that keyword ranking changes and reports back together with weekly domain rankings. Using the tab, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name choose if to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words in a field, chose up to five competitors’ URLs, then was given the choice to run a one time report or a recurring monthly report.
That Type of analysis that is aggressive is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive information visualization that showed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which will help unearth ways for one to gain an SEO edge. Www Keywordspy
With the SEO performance of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of different sites. Through this platform, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
Keyword Advertisement History will show you, through colour bars frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It reveals a year’s worth of data and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of this keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is fantastic persistent then it’s possible to look to apply that ad copy technique to a market of that keyword that is bigger. If I were advertising for”hotels in Oklahoma” I would listen to that which ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it reveals the Key word history of a domainname.
This tool is useful in looking Your opponents (or larger players on your niche) and which ones they attempted and left (which may be ones that you prevent from the gate). All this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter look volume, from CPC, and you can also exclude keywords.
For me, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search tool versus a keyword research tool. Www Keywordspy
Pricing and Plans
As I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans come with an unlimited number of domain, keyword, keyword group, backlink, and competitor/domain comparison search results along with data export. The functionality that you get with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, and the boundless search volumes make the instrument much more appealing for research that is ad hoc.
That is not to say SpyFu does not cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed its pricing since our initial review, making it attractive to SMBs.
I find that their tools useful for research. I don’t use Their own Keyword Smart Search which They provide (in a simple fashion) at the price points they provide is very A combination that is nice. SpyFu makes its way Every project. Www Keywordspy