Intro Www Spyfu Com
SpyFu is among the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application options along with their own research tool. Www Spyfu Com
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing mostly on its ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in throughout SpyFu, however I began in the Keyword Research tab.
When testing each instrument, I used the same set of five Key words to see results differed between each of my competitors. Were pcmag, digital advertising, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (including publishers such as PCMag) as well as to find related search results and vulnerable competition websites.
I discovered that after running searches on my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That is just for a single key word question, revealing how SpyFu does arguably the most granular deep-dive investigation into key word data of the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I got exactly the same degree of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and more.
At the bottom of the results that are key word was the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru both offer a much more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO tool user. However, for digital marketers and advertisers, SpyFu is a gold mine. Www Spyfu Com
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For your PPC version you can also find a chart which goes over a period of a few years showing that the overall amount of keywords being bid on by all three sites. You may also rollover the graph to see keywords specific to only 2 of those websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of those other websites. It is going to also show you that the PPC budgets of the websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of this graph. It is possible to see and download those key words for your use. As you can see I am on the advertisements tab however, the choices are comparable once you click on the organic tab (on the top box, the organic one on the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you a good idea of what of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you chance to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Www Spyfu Com
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where keyword research is worried. On the left of the table are either the key words you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. At the top right of this desk you can then add chosen keywords to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists segment with concentrated lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Business Leads tab. This basically acts the exact same manner as a search: You enter key words and businesses, a place, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with that site ad budget and contact information that is accessible that may be exported to your CRM or lead management system. I’d like to view SpyFu proceed a step further with this and integrate its SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any optimization product I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups in hundreds of industries. The templates can be downloaded by users from the SpyFu site and upload into a AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the best and only example in this roundup of built-in, SEO-focused PM.
There is also Keywords youstart continuing tracking that keyword ranking changes and reports back together with weekly domain positions and’ve identified. Utilizing the webpage, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words picked up to five opponents’ URLs, then was given the option to run either a report or a monthly report.
This Type of analysis that is aggressive is just another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool immediately built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which will help ways to gain an SEO edge on the competition. Www Spyfu Com
Along with the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ internet analytics. Through this stage, you can see time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
You will be shown by keyword Ad History, through color coded bars, how frequently the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of information up front.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of the key word”, plain and simple. Typically, if you find a key word being advertised on by a good PPC advertiser persistent you can look to apply that advertisement copy technique to some market of the keyword that is bigger. If I had been advertisements for”hotels in Oklahoma” I might listen to what ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Ad History History of a domain.
This tool is useful in looking at keywords Which Have Been successful for Your opponents (or bigger players on your niche) and which ones that they tried and abandoned (which could be ones for you to avoid from the gate). All this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could also filter from CPC, look volume, and you might also exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research instrument versus a keyword research tool. Www Spyfu Com
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan begins at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs come with an infinite number of backlink name, keyword collection, domain name, and comparison search results along with data export. The performance you get with SpyFu for the cost is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool much more attractive for ad hoc keyword study.
That is not to say SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has slashed its pricing.
I find their tools useful for research. I do not use Their Keyword Smart Search which They provide (in a straightforward fashion) in the price points that they provide is quite A combination that is nice. SpyFu makes its way Each undertaking. Www Spyfu Com